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  • The i.M2A Network: Connections Expand with the Introduction of the HLF - Hybrid Learning Framework Training Program

    "Two days of training in Bari to explore new phygital educational paradigms and a collaboration agreement with Hevolus Innovation May 8, 2024 – The i.m2A Network is expanding its activities by offering the HLF - Hybrid Learning Framework training course, which is dedicated to innovation and the shared participation of all affiliated schools. This traveling training program consists of ten stages, with a common focus on enhancing school staff and creating an open practice community engaged in new educational and methodological scenarios. A new collaboration that will support teachers and school leaders in acquiring new practices and knowledge of truly futuristic technological scenarios. In Bari, on May 9 and 10, we will meet the future. Imerio Chiappa, President of the i.M2A Network, emphasizes the purpose of the initiative: "The network has among its tasks to facilitate training and support both staff and students in deeply understanding the main technologies. We have long been involved in developing technical skills for our schools, but it is necessary to consider teaching methodologies and the use of certain technologies to support every type of teaching. The Network aims to contribute to innovation. This project represents our community of practices in line with what is required by the Dig. Comp Edu models, our idea of actions sees the participation of all actors, which is why we decided to travel across Italy and promote experiences of great impact and value.” “The HLF - Hybrid Learning Framework program aspires to be a great environment for discovery, an experimental forge where teachers can learn and practice the latest technological vanguards, and on these, build educational content usable across the entire national territory. Thanks to the funding from the PNRR, all courses will be available on the Futura platform and accessible not only to the Network's teachers but to the entire national community,” states Maurizio Adamo Chiappa – Training Representative for the Network. Anna Grazia De Marzo, Manager at Marconi Hack of Bari and CTO South of the i.M2A Network, highlights the strong impact of the initiative: "The project aims to continually improve the quality of Teacher Training and for the School to fulfill its primary function of LIFE TEACHER, I am honored to host the Hybrid Learning Framework training seminar on the new frontiers of teaching/learning under the banner of THE FUTURE NOW! Choosing the IISS Marconi Hack of Bari for the Kick-off of this project with a futuristic and national imprint, as it is funded by the PNRR, is a sign of recognition of the commitment and value of the southern Schools that actively contribute to the creation and realization of new technologies, also a result of the synergistic energies developed by the i.M2A Network that brings together Schools and Business Activities of the country under the same aegis." The collaboration between i.M2A and Hevolus Innovation will be formalized with an agreement during the first event in Bari, sealing an alliance between schools focused on innovation and change and a company like Hevolus, whose world is innovation. "Our solutions are designed to improve the classroom experience for teachers and students, using technology to transform learning into an active and engaging journey, for example by combining immersive 3D holograms with the physical space in which lessons are held to make them more engaging and memorable," explained Fabio Santini, CEO of Hevolus. “Our approach enhances the centrality of the teacher's role, who from today will prepare and share their lessons and also have a virtual twin with whom students can interact, for better interaction between teachers and students. We are witnessing a fundamental change in the way education is delivered and received, this new approach to learning is not only more effective but also more fun for both teachers and students." Hevolus envisions a future where technology plays a central role in education, where the physical and digital worlds perfectly merge, offering schools solutions designed to facilitate understanding and memorization through emotional involvement and interactive experience. Creating more engaging and personalized learning experiences by combining Extended Reality and Artificial Intelligence helps make learning more interesting and personal, while preparing students for a future in which the barriers between the real and the digital world will be increasingly blurred: merging the best of traditional learning theories with the latest technologies, Hevolus offers a future-proof education. Microsoft Italia, a partner in the Hybrid Learning Framework, provides the technology that underpins this solution, namely Microsoft HoloLens and Azure OpenAI, Microsoft's AI-powered Cloud platform. Giuseppe Cannizzo, Microsoft’s Manager for Schools, comments: “We are pleased to consolidate our long-standing collaboration with Hevolus by developing this new solution and thereby support schools, teachers, and students in creating new ways of teaching, going beyond the confines of the laboratory as a physical place. Thanks to the mixed reality of HoloLens, Azure Cloud, and AI, students have cutting-edge tools at their disposal for more interactive and effective learning, not just at school but also at home. Microsoft has always been committed to helping students acquire the right skills so they can contribute to a future of growth.”

  • Hevolus brings Italy on the stage of Spatial Computing Summit 2024

    CEO Fabio Santini will be the only European speaker at the world's main event for the who’s who of spatial computing April 12th, 2024 – Hevolus, international leader in eXtended Reality and generative AI technologies for businesses in any markets, announces today that Fabio Santini will be among the speakers at the incoming Spatial Computing Summit 2024. The CEO of Hevolus will be the only Italian, as well as the only professional representing Europe, in a small group that includes managers from international companies such as Flow Immersive, Lenovo, FalconViz and UC San Diego. "We're thrilled to have Fabio Santini represent Hevolus as our esteemed speaker. When the chance to showcase his insights as CEO arose, our association eagerly seized the opportunity," shared Feroz Mohummed, President of Silicon Valley Chapter of the VR/AR Association (VRARA). "Fabio's reputation for excellence precedes him, and Hevolus is making waves in Italy and Europe with its comprehensive eXtended Reality offerings. Their integration of AI further cements their leading position in the industry." Spatial Computing Summit 2024 will be held on Wednesday, April 17th and, for the first time, will live in the prestigious location of the Plug and Play Tech Center in Sunnyvale, home of the largest startup accelerator in the world. Organized by VR/AR Association (VRARA) Silicon Valley, this year's event will be a snapshot of how artificial intelligence (AI) and machine learning combine with spatial computing hardware, platforms and applications to dramatically accelerate computing capabilities in a space where AI can play a crucial role. “Today is an important day for us, being able to tell the world that we are present at an event as prestigious as Spatial Computing Summit 2024 is a milestone in the history of Hevolus. Being the only Italian company to have this privilege means that an association at the level of VRARA Silicon Valley acknowledges the quality of our work,” added Fabio Santini, CEO at Hevolus. “Our presence at the Summit testifies our relevance in the global panorama of Spatial Computing and our being recognized among the pioneers in terms of offerings and innovation. To date, we are among the few companies that can offer the market a complete solution combining eXtended Reality and Artificial Intelligence and we have strategic partnerships with the most important players in the sector. At the Summit I will tell our story and explain how AI and XR can improve the business processes of brands and companies." Keynote speakers at the event will be Mattney Beck (Sr. Manager Product Marketing, Commercial AR/VR Solutions, Lenovo US) and Brian Vogelsang (Sr. Director, Product Management - Snapdragon Spaces, Qualcomm Technologies, Inc). You can find the agenda and more information on Spatial Computing Summit 2024 here: https://www.thevrara.com/events/2024/4/17/vrara-silicon-valley-presents-spatial-computing-summit-2024-the-fusion-of-spatial-computing-and-ai

  • Fabio Santini interview for XR Today

    Our CEO Fabio Santini was interviewed by XR Today, a leading source of eXtended Reality news and insights, to showcase our latest innovations in the Edu sector. 💡In this exclusive interview, together with Stefano Mazzola, Lenovo EMEA XR Solution Sales Executive, we explained how H-Collaboration solution is shaping the future of learning. Through the use of Extended Reality and Generative Artificial Intelligence, our goal is turning the traditional educational experience into an interactive and immersive journey. 🔗 Read the full interview here: https://www.xrtoday.com/mixed-reality/the-classroom-of-tomorrow-powered-by-lenovo-and-hevolus-xr/ A special thank you to XRToday for giving us the chance to share our story. It is a great milestone because we are the first Italian Lenovo partner to release an interview to XR Today!

  • We look forward to seeing you at SMAU London

    We’re thrilled to announce our participation to SMAU London, promoted by SMAU and ITA - Italian Trade Agency, at The Truman Brewery on the 26th of March 2024! It will be an extraordinary opportunity for us to showcase our latest innovations in the XR and Generative AI sectors and to meet other industry leaders and discover new collaboration opportunities. During the event, we'll explain how our H-Verse suite, the most comprehensive platform for eXtended Reality and Generative AI, allows to enhance all business activities, thanks to a vertical product for each business process.

  • Join Microsoft Ignite Watch Party Hevolus/Exprivia

    On 26 March, 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗜𝗴𝗻𝗶𝘁𝗲 returns with an important new feature: the 𝗪𝗮𝘁𝗰𝗵 𝗣𝗮𝗿𝘁𝘆. This year we have been selected as one of the partners where it will be possible to follow the live streaming of the most important Microsoft event dedicated to Technical Decision Makers and IT Professionals. Register for our Watch Party at Exprivia auditorium to find out how generative artificial intelligence can improve your business processes and all the latest Microsoft Copilot innovations. Sign up here 👉 https://forms.office.com/e/SNcyLxc6vX 🗓️ 26 March 2024 ⏰ 09.30 - 17.45 📍 Auditorium Exprivia, Via A. Olivetti 11 - Molfetta (BA) We would like to remind you that in order to attend Ignite in this way it is still compulsory to register for live streaming: https://pulse.microsoft.com/it-it/transform-it-it/manufacturing-it-it/fa2-microsoft-ignite-partecipa-in-streaming/

  • International partnership with Magic Leap

    Hevolus is international partner of Magic Leap 1 Febbraio 2024 –  We are thrilled to officially announce our international partnership with Magic Leap, a leading company in eXtended Reality devices sector. H-verse, the most comprehensive eXtended Reality and Generative AI platform created to provide a vertical product for every business process, is now integrated into Magic Leap devices and it is among the solutions listed on its website https://www.magicleap.com/solutions

  • Hevolus and Lenovo together at Bett UK

    Products and solutions will be available for attendees to discover how it is already possible to create more interactive and engaging learning experiences 23 gennaio 2024 – Hevolus, leader in eXtended Reality and generative AI technologies applied to all vital company processes, announces today its attendance with Lenovo at Bett UK 2024 (https://uk.bettshow.com/), which will take place in London from January 24 to 26. Hevolus will have a dedicated area in the Lenovo stand, with a corner to discover its offering for Education. “We are pleased to continue our consolidated partnership with Lenovo with this new project focused on Education. Our Open day solution leverage on Extended Reality and generative AI to create engaging and interactive experiences to attract students. The potential of this tool is enormous, both for the high conversion rates and for sustainable innovation”, commented Antonio Squeo, Chief Innovation Officer at Hevolus. “Accessing the platform via the web plays a strategic role in reducing the potential polluting impact, helping to reduce costs and CO2 emissions related to travel. But there is more: CO2 savings are not just a concept, as they are measured and quantified precisely." At BETT UK Hevolus will be showcasing its Open Day and H-Collaboration solutions. Open Day offers an interactive online and in-person exploration of school environments and courses for prospective students, using virtual labs and headset-equipped kiosks to help them communicate with each other and with parents or former students, all while enhancing visibility of the institute over competing schools and leading to an increase in enrollments. With H-Collaboration it is possible to transform the classroom into a dynamic learning environment using Lenovo ThinkReality VRX headsets to allow teachers to create interactive learning experiences by engaging students with holographic lessons via tablets, extending the learning path beyond the classroom thanks to the use of QR codes. "We are thrilled to announce our collaboration with Hevolus at BETT 2024 in London. Together with Hevolus, we aim to showcase innovative solutions that redefine the future of education technology,” said Vishal Shah, General Manager Commercial AR and VR Solutions for Lenovo. “By combining Lenovo's cutting-edge hardware with Hevolus' platform expertise, we strive to create an immersive and impactful learning experience for educators and students alike. Join us at BETT to witness and demo the next chapter in educational technology." For more information on Hevolus at Bett and to download all the materials about the two solutions, please visit hevls.net/bettexperience Bett UK is the European stage of Bett Global, the largest educational technology fair in the world, which in 2024 will also host events in Brazil (Bett Brasil, from April 23 to 26) and Thailand (Bett Asia, October 4 and 5). Bett brings together educators from across the education landscape and over 600 innovative EdTech solution and resource providers featuring cutting-edge, impactful products and services. For more information, visit https://uk.bettshow.com/about

  • Hevolus supports Natuzzi to bring events and trade fairs into the future

    Spazio Natuzzi at imm cologne will give visitors a chance to live an innovative experience based on H-Verse platform January 15, 2024 – Hevolus, international leader in eXtended Reality and generative AI technologies applied to all strategic company processes, announces today it is supporting Natuzzi in its attendance to imm cologne with a solution designed to show visitors and exhibitors how today it is possible to bring the attendance at trade fairs into the future. Until January 18th, at the event that every year brings together interior design professionals and companies in Cologne it will be possible to find at Spazio Natuzzi a phygital experience based on H-Fair, one of the pillars of Hevolus H-Verse platform, and discover how it is possible to be exhibitors at trade fairs in advanced ways thanks to Artificial Intelligence and Augmented Reality. At imm cologne, in fact, visitors will also have access to a demo area curated by Hevolus, which will virtually extend the exhibition space to have the entire range of products available in just a few square metres. The experience will begin by wearing a Lenovo ThinkReality VRX to enter a Mixed Reality based on the mood of Natuzzi's advertisements, to experience the products even outside the trade fair’s context with elements of the Apulian heritage. Visitors will then be able to customize a product by visiting www.natuzzi.com from a smartphone or tablet with the supervision of the Hevolus team, and then view it in Augmented Reality thanks to a QR code. It will also be possible to review the custom product even at home. Finally, thanks to the Artificial Intelligence features powered by Natuzzi’s datasets, visitors will be able to interact with an armchair both on screen and in Augmented Reality and ask it questions in different languages, for example asking it to change colour, what its measurements or the material it is made of are or other product details. H-Fair offers companies of any markets to maximize their opportunities to show off. Whether it is the booth at a vertical and B2B trade fair or the demo area at a consumer event, it allows businesses to take the 3D "digital twins" of their products anywhere and to set up exhibition areas without worrying about size or weight limits and costs. Thanks to the possibility of accessing virtually unlimited and multi-user presentation opportunities for customized exhibitions, the H-Fair solution has for example allowed companies such as Wurth or Antonio Carraro to record conversion rates up to 40% higher and growth of up to 50% in sales of logistics systems. “H-Fair is part of our H-Verse suite, which is born from our experience and is the most complete platform for eXtended Reality and Generative AI available on the market,” Antonio Squeo, Chief Innovation Officer at Hevolus said. “We created it to offer a vertical product for each business process through a LowCode approach, and with the H-Share CMS common to all the products in the suite it allows you to improve your business, choosing which sector to innovate based on your needs.” imm cologne is the event that will kick the year of interior design in 2024 off and define the trends of tomorrow. With a clear focus on business, inspiration and networking, the fair offers the international interiors world a unique platform and central entry point to the European furniture market. The entire range of products and services of the sector will be present at imm cologne: from innovative furniture solutions from emerging start-ups to high-end designs from established market leaders. For more information, visit https://www.imm-cologne.com/

  • Hevolus appoints Marcello Marchetti as its new CTO

    The manager has been chosen because of his many years of varied experience and will bring new skills into the company, to lead a group of creative professionals MILAN, October 20th, 2023 – Hevolus, international leader in eXtended Reality and Artificial Intelligence technologies applied to all business processes, announces the appointment of Marcello Marchetti as new CTO. In the role, Marchetti will have the responsibility of leading the group working on the evolution of Hevolus' technological solutions and offering and will report to Fabio Santini, CEO of the company. "I am pleased to welcome Marcello Marchetti at Hevolus. In the years we have worked together I have had the opportunity to appreciate a passionate professional, an innovator who has often been ahead of his time by creating applications that have become points of reference in the sector," Fabio Santini, CEO at Hevolus, says. “At Hevolus Marcello will lead a group of incredible talents and combine his creativity with theirs to evolve our solutions into the platforms that in our vision will power major changes in the way we all live and work." Marcello Marchetti has over 25 years of experience in the software and development industry. After creating Easy Transport, a vertical product currently the market leader in Italy, he began working on the development of videogames. In 2015 he joined Microsoft as a Technical Evangelist, then covering roles such as Cloud Architect and Technology Strategist and finally becoming Technical Lead of the Partner division. Marchetti was a point of reference for Microsoft in the EMEA region in the Extended Reality and Hololens fields, and developed an application preloaded on all Hololens v1. “I am happy and honored to join a company that has been in my heart for several years, this new chapter in my working life will allow me to organize a team that must do great things and actively contribute to achieving them,” Marcello Marchetti, CTO at Hevolus, comments. “I want to thank anyone at Hevolus for the trust they placed in me and for welcoming me like one of the family. The challenge awaiting us is certainly great but our desire to face it is even greater”. Marcello Marchetti defines himself as "a manager with a nerdy soul, who loves challenges, with a background as a developer and a passion for XR and the technologies of the future". Over the years, he has combined his interest in Italian indie studios with training activities for the new generations, carrying out events dedicated to the development of videogames and gamification. He is also part of the DotNetLombardia community.

  • Hevolus shows its H-Collaboration with the Lenovo ThinkReality VRX at Didacta Sicilia 2023 fair

    Visitors at Sicilia Fiera Exhibition Meeting Hub will be able to try for the first time the new solution for Education, designed to strengthen the vital role of the teacher and to boost interaction with students, with demo sessions at the CampuStore booth MILAN, October 10th, 2023 – Hevolus, international leader in the development of technologies for phygital and immersive customer journeys, announces today that, thanks to the many years of collaboration with Lenovo, from 12 to 14 October it will be possible to visit the CampuStore booth at Didacta Sicilia 2023 (booth 3/4 /5/10C, pavilion C2) for hands-on sessions of the new H-Collaboration solution with Lenovo ThinkReality VRX, for its official debut at an Italian fair. “Technology must be a tool for Education not only in teaching and studying, but to communicate and share experiences in increasingly engaging and interesting ways. We designed our H-Collaboration solution with Lenovo to support teachers and students on this road to the school of the future, we want to help them chart the path towards a world with technology at the center of the educational path. Events as Didacta Sicilia help us refine our offering and in improving our solutions thanks to the feedback we receive from the community," comments Antonio Squeo, Chief Innovation Officer of Hevolus. H-Collaboration solution with Lenovo ThinkReality VRX lets teachers set up immersive lessons and bring multimedia and interactive elements into the classroom thanks to Mixed and Virtual Reality, inputting 3D models, PDFs, textual content, images or videos depending on their needs and giving students the possibility to follow the class on a tablet while the teacher explains, shows, demonstrates and allows them to interact with the various elements of the lesson using their device, always keeping the central role of the teacher, who will be the only one able to decide the flow and contents of the lesson. “As a global leader in Education, we are committed to making the educational experience for students and teachers better. We believe that digital is one of the most effective tools, capable of offering personalized and immersive learning solutions. Thanks to ThinkReality VRX and H-Collaboration, we are able to bring to Italian schools a multimedia experience similar to the one we develop for our customers in different industrial sectors, thus contributing to the development of the skills necessary for the jobs of the future, to develop collaboration between students and teachers and to simplify access to a potentially infinite number of resources," adds Riccardo Tavola, Education Manager in Italy at Lenovo. The classroom in H-Collaboration is a hybrid space with a Host/Guest mode to get access with a Room Code. The teacher will create it from the Dashboard Panel of the application via the Lenovo viewer and to easily customize his lesson choosing which contents to include in the virtual classroom. To create even more immersive learning experiences, the teacher also has the possibility to collate multiple slides in a single deck, with different models and media. He will also be able to anchor within the classroom, via QR Codes, holograms for students, who will use the Spectator View to watch the virtual lesson from a different angle, to be interacting with the elements on the scene with any device, making H-Collaboration an inclusive and multi-device platform. “Didacta Sicilia is the event that officially strikes up the band for the new school year, and this year it is even more crucial given the deadlines set by the PNRR. We think schools especially need to deepen the conscious and targeted use of technologies, especially for laboratories and Action 2 of the School Plan 4.0. Our role has always been to help schools dealing with Innovation. From this perspective, at Didacta Sicilia, it is essential for us to present - by having it tested first-hand, in full CampuStore style - this new solution designed by Hevolus and Lenovo, two great partners, which allow us to be once more the first to offer schools an innovative and extremely effective teaching support in educational contexts. Being the first to be able to show 'hands-on' to teachers, DS, DSGA and other members of the educational community, the H-Collaboration solution with Lenovo is not a coincidence, but the natural consequence of our thirty-year commitment in bringing Innovation and Technology to Italian schools”, concludes Pierluigi Lanzarini, founder and CEO of CampuStore. For more information on the solution, visit https://lenovo.hevocollaboration.com To know more about Didacta Sicilia 2023, visit https://fieradidacta.indire.it/it/didacta-sicilia-2023/

  • Fabio Santini is the new CEO at Hevolus

    The manager brings to the Company over twenty years of experience at Microsoft, where he stood out for his ability to successfully guide and accompany corporate transformation. His main focus will be on extending and bringing to the market Hevolus’ cloud platform, created to democratize immersive experiences through extended reality (XR) MILAN, July 24th 2023 – Hevolus, one of the international leaders in developing technologies for phygital and immersive customer journeys, announces today the appointment of Fabio Santini as its new CEO. In his new role, Santini will be responsible for making extended reality understandable and accessible to businesses, leveraging the power of artificial intelligence and the cloud. "I am delighted to welcome Fabio Santini on behalf of everyone at Hevolus, the company at all levels is eager to start working with him to achieve new and important milestones," said Antonella La Notte, Executive Chairman at Hevolus. "We are a reality that has innovation at its core in all and any fields, first and foremost our leadership. The arrival of an outstanding professional such as Fabio will help us to aim for ever more ambitious goals. Santini has more than twenty years of experience in the IT market, which he has been living at the forefront over the years he spent within Microsoft Italy, company he joined in 2002 with the role of .NET Developer Evangelist. Over time, he has been involved in the relationships with developers and partners, at local and global levels, before holding the role of One Commercial Partner and Small, Medium and Corporate Leader for over six years. “I am proud and honored to be able to lead Hevolus in this new phase of its history, which will see us face quite interesting challenges, in Italy and abroad, to bring the digitization of companies and the diffusion of extended reality platforms to the next level,” said Santini. “Over the years, I have followed Hevolus with interest, not only for its collaboration with Microsoft but also for the potential that I always thought it had. I am joining this team to bring my experience and my all-round passion for technology". Passionate about computer science, Santini makes his experience available to the youngest by teaching coding in classes. He is Advisory Board Member of COSBI, Board Member of blinkoo and Director of the OCP Program in Artificial Intelligence of the POLIMI Graduate School of Management.

  • Hevolus Innovation and Natuzzi together for a new augmented reality shopping solution

    The Web XR solution developed by Hevolus Innovation allows Natuzzi to bring the furnishings directly to the customer's home. MILAN, February 6, 2023 – Hevolus Innovation, an innovative Italian company leading in SaaS solutions for the corporate metaverse, announces a new application of its Web Extended Reality (Web XR) solution designed to support and enhance the shopping experience for Natuzzi customers, one of the major global players in the production and distribution of design and luxury furniture. The collaboration between Hevolus Innovation and Natuzzi through the application of the Web XR solution was validated by the Smau Innovation Award 2023, an accolade awarded to the company for having made a concrete innovative contribution to its reality and helped to grow the country's system as a whole. Hevolus Innovation and Natuzzi have developed this new application to make the sales experience increasingly engaging, simple, and unique: thanks to the Hevolus solution, a customer visiting a Natuzzi store can select their preferred furnishings and receive from the designer a digital project complete with a QR Code. Once at home, simply scanning the QR Code with a smartphone's camera allows viewing the furnishings directly in the rooms of one’s home, without downloading dedicated apps. Furthermore, by moving the camera, it is possible to move around the space, choose colors, and place items as desired. Direct visualization also allows evaluating the spatial requirements and choosing furniture compositions perfectly in line with the available space. This experience leads to an increased level of customer satisfaction through the selection of a product perfect for different tastes and needs, while the company has the opportunity to offer a virtually infinite virtual catalog of products customizable in 360° in its environments. "We are pleased to stand by the Natuzzi Group to celebrate this important recognition with them, highlighting and rewarding innovation made in Italy. We believe that the new Web XR technologies, with their enormous potential, can help the retail sector by providing essential tools not only to create new business opportunities in a sustainable way but also to enhance the customer journey," explains Antonio Squeo, Chief Metaverse Officer at Hevolus Innovation. "The most effective way to showcase a product is when the customer sees it in its real dimensions, but there are cases where this is not easy. Our augmented reality solution allows customers to view products and complex systems through their interactive 3D digital twins. This experience offers an extremely accurate idea of how the product can fit into the real space." "After the Natuzzi Augmented Store project, realized in partnership with Hevolus and Microsoft, for which we were awarded the prestigious Digital 360 Award, Natuzzi once again confirms its status as a game changer in creating a totally innovative customer experience," explains Pierangelo Colacicco, Chief Information Technology and Digital Innovation Officer at Natuzzi. "The importance of flexibility and the need to respond quickly to new developments are crucial for companies that want to face changes and continue to be close to their customers."

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