top of page
  • Writer's pictureHevolus Newsroom

Hevolus supports Natuzzi to bring events and trade fairs into the future

Spazio Natuzzi at imm cologne will give visitors a chance to live an innovative experience based on H-Verse platform

January 15, 2024 – Hevolus, international leader in eXtended Reality and generative AI technologies applied to all strategic company processes, announces today it is supporting Natuzzi in its attendance to imm cologne with a solution designed to show visitors and exhibitors how today it is possible to bring the attendance at trade fairs into the future.

Until January 18th, at the event that every year brings together interior design professionals and companies in Cologne it will be possible to find at Spazio Natuzzi a phygital experience based on H-Fair, one of the pillars of Hevolus H-Verse platform, and discover how it is possible to be exhibitors at trade fairs in advanced ways thanks to Artificial Intelligence and Augmented Reality. At imm cologne, in fact, visitors will also have access to a demo area curated by Hevolus, which will virtually extend the exhibition space to have the entire range of products available in just a few square metres.

The experience will begin by wearing a Lenovo ThinkReality VRX to enter a Mixed Reality based on the mood of Natuzzi's advertisements, to experience the products even outside the trade fair’s context with elements of the Apulian heritage. Visitors will then be able to customize a product by visiting from a smartphone or tablet with the supervision of the Hevolus team, and then view it in Augmented Reality thanks to a QR code. It will also be possible to review the custom product even at home. Finally, thanks to the Artificial Intelligence features powered by Natuzzi’s datasets, visitors will be able to interact with an armchair both on screen and in Augmented Reality and ask it questions in different languages, for example asking it to change colour, what its measurements or the material it is made of are or other product details.

H-Fair offers companies of any markets to maximize their opportunities to show off. Whether it is the booth at a vertical and B2B trade fair or the demo area at a consumer event, it allows businesses to take the 3D "digital twins" of their products anywhere and to set up exhibition areas without worrying about size or weight limits and costs. Thanks to the possibility of accessing virtually unlimited and multi-user presentation opportunities for customized exhibitions, the H-Fair solution has for example allowed companies such as Wurth or Antonio Carraro to record conversion rates up to 40% higher and growth of up to 50% in sales of logistics systems.

H-Fair is part of our H-Verse suite, which is born from our experience and is the most complete platform for eXtended Reality and Generative AI available on the market,” Antonio Squeo, Chief Innovation Officer at Hevolus said. “We created it to offer a vertical product for each business process through a LowCode approach, and with the H-Share CMS common to all the products in the suite it allows you to improve your business, choosing which sector to innovate based on your needs.

imm cologne is the event that will kick the year of interior design in 2024 off and define the trends of tomorrow. With a clear focus on business, inspiration and networking, the fair offers the international interiors world a unique platform and central entry point to the European furniture market. The entire range of products and services of the sector will be present at imm cologne: from innovative furniture solutions from emerging start-ups to high-end designs from established market leaders. For more information, visit


bottom of page