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  • Writer's pictureHevolus Newsroom

Natuzzi launches the first Augmented Store in the United Kingdom

At the London Design Festival 2019 Natuzzi launches the new Ergo collection by designer Ross Lovergrove. Based on the use of renewable and recyclable materials, the project won the #RedDotAward Award - Design Concept 2019.

The collection will be on display in the Natuzzi Flagshipstore on Tottenham Court Road, where the first Natuzzi AugmentedStore in the UK was also launched: a new retail space in which Mixed Reality coexists with the physical store to offer personalized services and improve the relationship one -to-one with the consumer.


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