At the London Design Festival 2019 Natuzzi launches the new Ergo collection by designer Ross Lovergrove. Based on the use of renewable and recyclable materials, the project won the #RedDotAward Award - Design Concept 2019.
The collection will be on display in the Natuzzi Flagshipstore on Tottenham Court Road, where the first Natuzzi AugmentedStore in the UK was also launched: a new retail space in which Mixed Reality coexists with the physical store to offer personalized services and improve the relationship one -to-one with the consumer.