Natuzzi innovates design and after-sales with XR Copilot and Artificial Intelligence

In an industry where artisan quality blends with aesthetic excellence, technological innovation is the key to staying ahead of the curve. This is the direction in which the collaboration between Natuzzi and Hevolus fits in, with a clear objective: to redefine the design and after-sales assistance processes through the intelligent use of technology.

At the heart of the project is XR Copilot, the platform developed by Hevolus that combines Extended Reality (XR) and Generative Artificial Intelligence to transform every phase of the product life cycle into a fluid, monitorable and personalized experience.

After-sales support with AI 24/7: One of the areas transformed by artificial intelligence is after-sales. Thanks to XR Copilot, customers can now receive immediate and personalized assistance through chatbots, QR codes or integrated voice interfaces. Questions about maintenance, materials, warranties or small anomalies are answered automatically in a few seconds, with the possibility of also accessing video tutorials or intelligent suggestions.

A more fluid and sustainable customer experience: This integration between data, AI and XR allows Natuzzi to optimize operating costs, reduce the load on assistance centers and offer a more modern and rewarding user experience. It is a new form of relationship between brand and customer, more autonomous, transparent and predictive, in which the interaction does not stop at the purchase but continues over time.

With XR Copilot, Natuzzi has introduced a real and scalable innovation model, where technology is not just support, but a strategic lever to improve product, service and customer journey.

A collaboration that confirms how the union between design and artificial intelligence can concretely transform the world of retail and furniture, projecting Italian excellence towards the future.