Natuzzi innovates design and after-sales with XR Copilot and Artificial Intelligence
Natuzzi innovates design and after-sales with XR Copilot and Artificial Intelligence.
In an industry where artisanal quality blends with aesthetic excellence, technological innovation is key to staying ahead of the curve. This is the direction taken by the collaboration between Natuzzi and Hevolus, with a clear goal: to redefine design and after-sales support processes through the intelligent use of technology.
At the heart of the project is XR Copilot, the platform developed by Hevolus that combines Extended Reality (XR) and Generative Artificial Intelligence to transform every phase of the product lifecycle into a seamless, trackable and personalized experience.
24/7 AI After-Sales Support: One area transformed by artificial intelligence is after-sales. Thanks to XR Copilot, customers can now receive immediate and personalized assistance through chatbots, QR codes, or integrated voice interfaces.
Questions about maintenance, materials, warranties, or minor anomalies are answered automatically in seconds, with the option to also access video tutorials or intelligent tips.
A smoother and more sustainable customer experience: This integration of data, AI, and XR allows Natuzzi to optimize operating costs, reduce the burden on service centers, and offer a more modern and rewarding user experience.
It's a new form of relationship between brand and customer, more autonomous, transparent, and predictive, in which the interaction doesn't stop at the purchase but continues over time.
With XR Copilot, Natuzzi has introduced a real and scalable innovation model, where technology is not just support, but a strategic lever to improve products, service and the customer journey.
A collaboration that confirms how the union between design and artificial intelligence can concretely transform the world of retail and furniture, projecting Italian excellence into the future.
