January 15, 2024 – Hevolus, an international leader in eXtended Reality and generative AI technologies applied to all vital business processes, today announces its support for Natuzzi in its participation at imm cologne with a solution designed to show visitors and exhibitors how it is already possible today bring the presence at trade fairs into the future.

Until January 18th, at the event that every year brings together interior design professionals and companies in Cologne, it will be possible to find at the Natuzzi space a phygital experience based on H-Fair, one of the elements that make up the Hevolus H-Verse platform, and discover how it is possible to be present at the fair in advanced ways thanks to the potential made available from artificial intelligence and augmented realityAt imm cologne, in fact, visitors will have access to a demo area curated by Hevolus, which will virtually extend the exhibition space to have the entire range in a few square meters of the company's products.

The experience will begin by wearing a headset Lenovo ThinkReality VRX to immerse yourself in a Mixed Reality It will recall the mood of Natuzzi's adverts, allowing you to experience the products even outside of the trade show, with elements of the Apulian heritage dear to Natuzzi. You can later create a customized configuration by visiting the website. www.natuzzi.com from a mobile phone or tablet with the supervision of the Hevolus team, and then view it in augmented reality thanks to a QR code with which you can review the chair even at home after the event. Finally, thanks to the generative artificial intelligence capabilities Powered by Natuzzi, visitors will be able to interact with an armchair both on screen and in augmented reality and ask it questions in different languages, such as asking it to change its color, its dimensions, the material it is made of, or other product details.

H-Fair It offers companies of all sectors the opportunity to maximize their opportunities to showcase themselves. Whether it's the stand of a vertical and B2B trade show or the space of an event open to consumers, it allows you to bring 3D "digital twins" of your products everywhere and set up exhibition areas without worrying about size or weightThanks to the ability to access virtually unlimited, multi-user presentation opportunities for customized displays, the H-Fair solution has, for example, allowed companies such as Wurth and Antonio Carraro to record conversion rates up to 40% higher and sales of logistics systems up to 50%.