January 15, 2024 – Hevolus , an international leader in eXtended Reality and generative AI technologies applied to all vital company processes, today announces its support for Natuzzi in its participation at imm cologne with a solution designed to show visitors and exhibitors how it is possible today to bring their presence at trade fairs into the future.

Until January 18th, at the annual event that brings together interior design professionals and companies in Cologne, the Natuzzi space will host a phygital experience based on H-Fair , one of the elements that make up Hevolus' H-Verse platform. Visitors will discover how advanced exhibits at the fair can be made possible thanks to the potential offered by artificial intelligence and augmented reality . At imm cologne, visitors will have access to a demo area curated by Hevolus, which will virtually extend the exhibition space to provide a showcase of the company's entire product range in just a few square meters .

The experience begins by wearing a Lenovo ThinkReality VRX headset to immerse yourself in a Mixed Reality experience that echoes the mood of Natuzzi's advertising, allowing you to experience the products in a context other than the trade show, incorporating elements of Natuzzi's Puglian heritage. You can then create a personalized configuration by visiting www.natuzzi.com from a mobile phone or tablet, under the guidance of the Hevolus team. You can then view it in augmented reality using a QR code, allowing you to view the chair at home after the event. Finally, thanks to the generative artificial intelligence capabilities powered by Natuzzi, visitors will be able to interact with the chair both on screen and in augmented reality and ask questions in multiple languages, such as asking if it could change its color, its dimensions, the material it's made of, or other product details.

H-Fair enables companies of all sectors to maximize their exposure. Whether it's a booth at a vertical and B2B trade show or a space at a consumer event, it allows you to take 3D "digital twins" of your products anywhere and set up display areas without worrying about size or weight . Thanks to the ability to access virtually unlimited, multi-user presentation opportunities for customized displays, the H-Fair solution has enabled companies such as Wurth and Antonio Carraro, for example, to achieve conversion rates up to 40% higher and sales of logistics systems up to 50%.