Hevolus Innovation and Natuzzi team up for a new augmented reality purchasing solution.
MILAN, February 6, 2023 - Hevolus Innovation, An innovative Italian company, leader in SaaS solutions for the corporate metaverse, announces a new application of its Web-based extended reality (Web XR) solution designed to support and enhance the customer shopping experience. Natuzzi, one of the world's leading players in the production and distribution of designer and luxury furniture.
The collaboration between Hevolus Innovation and Natuzzi through the application of the Web XR solution was validated by the Smau Innovation Award 2023, an award given to the company for having made a concrete innovative contribution to its reality and contributed to the growth of the country system as a whole.
Hevolus Innovation and Natuzzi have developed this new application to make the sales experience increasingly engaging, simple, and unique. Thanks to the Hevolus solution, customers visiting a Natuzzi store can choose their favorite furnishings and receive a digital design from the designer, complete with a QR code. Once they arrive home, simply scan the QR code with their smartphone camera to view the furnishings directly in their home, without downloading dedicated apps. Furthermore, by moving the camera, you can navigate the space, choose colors, and arrange the elements as desired. Direct viewing also allows you to evaluate the space and choose furnishing compositions perfectly suited to your available space. This experience increases customer satisfaction by enabling them to choose a product that perfectly suits their tastes and needs, while also offering the company a virtually endless virtual catalog of products that can be fully customized for their spaces.
"We are delighted to join the Natuzzi Group in celebrating this important recognition, which highlights and rewards Made in Italy innovation. We are convinced that the new Web XR technologies, with their enormous potential, can help the retail sector by providing essential tools not only to create new business opportunities sustainably but also to enhance the customer journey. explains Antonio Squeo, Chief Metaverse Officer of Hevolus Innovation. The most effective way to showcase a product is when the customer sees it in its actual size, but there are times when this isn't easy. Our augmented reality solution allows customers to visualize complex products and systems through their interactive 3D digital twins. This experience offers an extremely accurate idea of how the product might fit into the real space.".
"Following the Natuzzi Augmented Store project, created in partnership with Hevolus and Microsoft, for which we were awarded the prestigious Digital 360 Award, Natuzzi's ability to be a game changer in the creation of a totally innovative customer experience is once again confirmed.". Explains Pierangelo Colacicco, Chief Information Technology and Digital Innovation Officer at Natuzzi. "The importance of flexibility and the need to respond quickly to new developments are crucial for companies that want to address changes and remain close to their customers.".
